To analyze your audience is to know your audience. You write because of your purpose, situation and/or your emotions, but your choice of word usage, phrases, and/or style depends on the reader; who they are, and how they are feeling about your messages. It is just like in our daily communication with friends and families. It is always crucial to be sensitive to the emotion of the reader, not only who the reader is, but what their context is. It would be easier to analyze their feelings by simplify them in either of three categories; positive, negative or neutral.
The YouTube video above is a TV commercial from American Airlines after the 9/11 attack. I think it is a good example of American Airlines’ analysis of the audience which could also apply to writing. Right after the 9/11 attack, the American people (audience) had a fear of flying, especially with American Airlines, since one of the airplanes that was hijacked was owned by American Airlines. However, in this American Airlines’ commercial, they succeeded in easing the fear of their customer’s fear of flying by stating that airlines exist to bear “the freedom to come and go anywhere anytime with confidence and peace of mind”. Also, to eliminate the associated negative image of the name “American”, they ended the commercial by stating, “proud to bear the name American”. They turned a possibly negative connotation into a positive one by analyzing their customer.
Great second post. I liked how you used a real life example to illustrate the importance of analyzing the audience. I still think that your grammar and punctuation could be improved a little more, do not forget that you can always submit a draft to the forum early in the week for the group to take a look at. I liked how your visual was relevant to your post topic as an example, instead of a just using another how to video.
ReplyDeleteGood post. You are completely right when you say that the words that we use, the style and format of the text has to do with the audience. I agree with you and the video was really informative.
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